Email campaigns
Email campaigns that hand real interest to a person.
Build the audience from the customer records your team already keeps, write the email in a rich-text composer, and watch results arrive. When someone opens or clicks, a Journey can text them, create a call task for their owner, or start an AI follow-up.
- Segments and lists
- A/B tests and resends
- Hand-off to Journeys
Winter parking rates
Segment: monthly customers · Promotions and news
1,240
Sent
46%
Opened
12%
Clicked
38
Hand-offs
Winner sent to the remaining 80% after 2 hours.
Clicked → Journey: Rate inquiry follow-up
A call task for the contact's owner and a text with a booking link.
A clear path from the first conversation.
Illustrative workflow
Build the audience
Segments from your CRM
Write and schedule
Rich text, footer, test send
Read the results
Opens, clicks, bounces, hand-offs
Engagement becomes work
A Journey takes the click
An audience from your CRM, not a separate list
Choose a saved segment built from contact fields, tags, lifecycle stage, deal activity and email engagement, such as people who clicked in the last 30 days or never opened. Or hand-pick a static list for the group you have in mind. The same segments drive Journeys, so marketing and follow-up read the same customer data.
- Saved segments with engagement filters: opened, clicked, or no engagement in a period.
- Static lists for hand-picked recipients.
- Opt-outs and subscription types applied automatically at send time.
Write once, send well
Compose in rich text with templates, send a test to yourself, and schedule for later. Every campaign carries a compliance footer with your business address and a preference link, and sends from a verified shared or personal address your team already uses for one-to-one email.
The context stays with the work
Avery Morgan
Customer inquiry · Full conversation history
The original conversation
What the customer asked and what was discussed.
The next action
An assigned task with the details your teammate needs.
The continuing relationship
Calls, texts, email, and chat in the customer history.
Illustrative customer record · Sample data
Find the better subject line
Test two subject lines on a sample of the audience, wait for the opens to come in, and send the winner to everyone else. After the campaign, resend to the people who never opened with a new subject line, without touching those who did.
- Subject-line A/B test with a sample size and decision window you set.
- Resend to non-openers after a wait, as a linked follow-up campaign.
- Results for each variant and each resend on the same page.
Results your sales team can act on
Each campaign has a results page with sent, delivered, opened, clicked, bounced, complained and unsubscribed counts and rates, plus a recipient table you can filter by status and open straight to the contact. The campaign list shows open rate inline so you can compare sends at a glance.
The context stays with the work
Avery Morgan
Customer inquiry · Full conversation history
The original conversation
What the customer asked and what was discussed.
The next action
An assigned task with the details your teammate needs.
The continuing relationship
Calls, texts, email, and chat in the customer history.
Illustrative customer record · Sample data
Let recipients choose what they hear from you
Instead of one unsubscribe that stops everything, recipients manage subscription types on a hosted preference page, such as promotions versus account updates. Each campaign and Journey email belongs to a type, and one-click unsubscribe still means stop everything. Global suppression and bounce handling are built in.
Build the audience
Segments from your CRM
Engagement becomes a next step
Pick a Journey on the campaign and choose whether an open or a click starts it. The Journey can create a dialer task for the contact’s owner, send a text, offer a booking link, or let an AI agent follow up by text or email. Hand-offs are counted on the results page so you can see which campaigns produced conversations.
See what a Journey can do once a contact engages in customer follow-up.
A focused starting point
Define the work before you expand
- 01Verify the sending domain
- 02Build the first segment or list
- 03Choose the Journey that takes a click
Confirm the answers, routing, and next steps with your team.
Before you get started
Practical questions
Can we send SMS campaigns too?
Yes. Campaigns can go out by email or SMS to the same segments and lists. Text campaigns follow your consent rules and quiet hours, and replies arrive in the same message threads your team already works from.
Do we need a separate email sending tool?
No. Sending domains are verified in Settings and campaigns send from the shared or personal addresses your team already uses. Delivery, bounces and complaints are tracked in NexTalker.
How do unsubscribes and preferences work?
Every campaign email includes a manage-preferences link and supports one-click unsubscribe. Recipients can opt out of a subscription type or everything. Campaign and Journey sends skip anyone who has opted out of that type.
Your next customer workflow
Bring your workflow. See it in one platform.
Show us the tools you use for CRM, calls, support, and follow-up. We’ll walk through how NexTalker can bring that work together.
Book your workflow demo